Olle Pettersson
Olle Pettersson (born March 2, 1986) is a Swedish entrepreneur, economist and founder and CEO of Haveton, which runs financial sites focused on loans and savings.[1][2]
Pettersson is a former ice hockey professional who played for professional clubs CH Madrid and CP Tenerife.[3][4]
Education and early career[edit]
Olle Pettersson was born in Linköping, Sweden. He attended the social sciences program with a focus on economics at Katedralskolan. In the fall after graduation, he moved to Madrid to play ice hockey.[3] After a year as a professional hockey player in CH Madrid and two years in CP Tenerife, he moved to Halmstad to study. He obtained a bachelor's degree in economics with a major in business administration and together with Niklas Ahlberg wrote a bachelor's thesis on how music can build brand equity.[5]
Career[edit]
Olle started his career at the content agency Intro PR in 2011-2012, where he worked with global brands such as Pilsner Urquell, The Glenlivet, Beefeater and Pernod Ricard. Between 2012-2016, Olle worked as a consultant at the IR agency Oxenstierna & Partners (now Oxenstierna Kommunikation). At Oxenstierna & Partners, he was responsible for financial reports for the then listed company NSP and Mackmyra.[6][7][8]
In 2016, he became marketing director at Mediaplanet[9][10] and in 2020, he got a new role at Mediaplanet as Chief Product Officer. In that role, Olle was responsible for the editorial product in 16 markets in Europe and North America. There he was responsible for and supported 14 newsrooms that wrote about economics, health, education and entrepreneurship.[11] Olle was also the architect behind the Caybon brand and the new company structure where Caybon became an umbrella brand with the business units Mediaplanet, Appelberg, N365 Group, Newsner, Splay One and Future Media Group.[12][13] He later founded Haveton in 2022, that runs financial websites.[14][15][16] The team includes the presenter and private economist Magdalena Kowalczyk and economist journalist Estela López García.[17][18][19]
References[edit]
- ^ "La empresa que promete ayudar a miles de españoles a mejorar sus finanzas". www.merca2.es (in Spanish). 2023-12-14. Retrieved 2024-04-17.
- ^ "Örebroarnas intresse för sparande störst i hela landet". Örebronyheter (in Swedish). 2023-07-09. Retrieved 2024-04-17.
- ^ a b Olle is a Hockey Pro in Tenerife (Accessed April 16, 2024)
- ^ "Resultat". DN.se (in Swedish). 1992-05-18. Retrieved 2024-04-17.
- ^ Ahlberg, Niklas; Pettersson, Olle (2011). Musiken är framtiden : En studie om hur musik kan bygga varumärkeskapital.
- ^ Ahlberg, Mattias (2024-02-06). "Intervju med Olle Pettersson - Entreprenören bakom Finansvalp.se". Finanstid (in Swedish). Retrieved 2024-04-17.
- ^ "Oxenstierna & Partners | En strategisk kommunikationsbyrå i Stockholm". web.archive.org. 2015-08-20. Retrieved 2024-04-17.
- ^ Däckavisen (2024-02-02). "Experten: Så påverkas bilbranschen av de höjda låneräntorna". Däcktidningen för Däckbranschen (in Swedish). Retrieved 2024-04-17.
- ^ Appelberg (2018-06-05). "Silver till Mediaplanets "This is what we do"". Appelberg. Retrieved 2024-04-17.
- ^ V. Caesar, Julia (7 April 2021). "Caybon ska göra Splay One lönsamma – nu siktar Richard Båge på nästa förvärv". Resumé. Retrieved 15 April 2024.
- ^ "Caybon om affären: "Har länge varit imponerade av Splay one"". www.dagensmedia.se (in Swedish). Retrieved 2024-04-17.
- ^ "About | Caybon". web.archive.org. 2021-06-23. Retrieved 2024-05-20.
- ^ "Homepage". Radio România Internațional. Retrieved 2024-04-17.
- ^ "MSN". www.msn.com. Retrieved 2024-04-17.
- ^ Caybon Departure and New Venture (Accessed April 16, 2024)
- ^ Interview with Olle Pettersson (Accessed April 16, 2024)
- ^ Magdalena Kowalczyk Wikipedia
- ^ About Magdalena Kowalczyk (Accessed April 16, 2024)
- ^ "Den svenska lånemarknaden genomgår en granskning". Enterprise Magazine. 2024-01-19.