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Shruti Chaturvedi
Born (1993-10-29) 29 October 1993 (age 30)
NationalityIndian
Occupation(s)Co-founder, India Action Project
Parent(s)Haresh Chaturvedi
Rekha Chaturvedi
Websitehttps://www.indiaactionproject.com

Shruti Chaturvedi (born October 29, 1993) is an Indian social entrepreneur, best known for her startups India Action Project and Chaaipani. She has been recognized for her contributions to social entrepreneurship and community development in India.

Early Life and Education[edit]

Shruti Chaturvedi was born on October 29, 1993, in Mundra in the Kutch district of Gujarat. After dropping out of Engineering from a renowned university, Chaturvedi pursued her education at St. Xavier's College, where she earned a degree in Psychology.

Career[edit]

Early Career[edit]

Shruti began her career in the media sector, working with various media and advertising organizations. She held roles such as news anchor, copywriter, and program producer, where she honed her skills in communication and content creation. She worked with Sandesh News Channel as News Anchor.

India Action Project[edit]

In 2023, Shruti founded the India Action Project, an initiative aimed at creating income opportunities for people in rural India. The organization focuses on:

  • Income Generation: Building India's largest network of rural entrepreneurs by bringing various opportunities from corporates and other organizations to rural areas.
  • Government Schemes Access: Helping rural populations access the benefits of different government schemes free of cost through their app called Digibharat.
  • Impact: Providing employment opportunities to over 1800 people who are now earning more than Rs.12,000 a month. The initiative leverages data, technology, and communication models to bridge the gap between decision-makers and beneficiaries, employing local Jan Saathis to facilitate this process​.

Chaaipani[edit]

In 2015, Shruti launched Chaaipani, a media company that has quickly become one of India's leading 360-degree communication firms. Chaaipani focuses on:

  • Storytelling: Highlighting inspiring stories from across India, focusing on individuals and communities making a positive impact. The platform aims to bring attention to underrepresented voices and narratives.
  • 360-Degree Communication: Specializing in public relations and crisis management, Chaaipani provides comprehensive communication strategies including digital marketing, content creation, media outreach, and crisis communication​.

Political Consulting[edit]

In a personal capacity, Shruti has been involved with various political assignments. She has consulted over 30 political aspirants and candidates, helping them with their political strategies and campaign management.

TEDx Speaker[1][edit]

Shruti is also a TEDx speaker, having delivered two TEDx talks. She shares her experiences and insights on social entrepreneurship, rural development, and storytelling.

Awards and Recognition[edit]

Shruti Chaturvedi's work has been widely recognized. Some of her notable accolades include:

  • Times Now Amazing Indians Award (2023)[2]: One among 11 recipients across India for her contribution in the rural development category​.
  • Economic Times Inspiring Women Awards (2023)[3]: One of the 25 women honoured for their inspiring work​
  • LinkedIn Top 25 Voices of India

Personal Life[edit]

Shruti has her roots in Mathura, Uttar Pradesh, and belongs to a family of priests that take care of the popular Vishram Ghat Yamuna Temple in Mathura. Her parents, Haresh Chaturvedi and Rekha Chaturvedi, live in Ahmedabad, Gujarat. Shruti partially resides in Goa.

References[edit]

  1. Business Insider article on Chaaipani
  2. TEDx Talk 1
  3. Economic Times

External Links[edit]

  1. ^ Brewing stories with a hot cup of tea | Shruti Chaturvedi | TEDxNitteUniversity. Retrieved 2024-05-13 – via www.youtube.com.
  2. ^ "11 get Times Now Amazing Indians Awards". The Times of India. 2023-09-30. ISSN 0971-8257. Retrieved 2024-05-13.
  3. ^ "Times Now Honors 11 Exceptional Indians At The Amazing Indians Awards 2023 | Femina.in". www.femina.in. Retrieved 2024-05-13.