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Recent Olympic Emblems

2016 Rio Olympic Emblem

The 2016 Rio Olympic Emblem was designed to captivate the audience and display many different themes relating to the games. The logo was meant to embody the cariocas, or Brazilian locals. The people embracing each other in the emblem are meant to be welcoming and friendly, while the silhouette of the embrace is meant to outline the Sugarloaf Mountain. The people not only outline the mountain, but are meant to "embrace the city". The shapes of the body also spell out the word "Rio". The themes that the emblem represents are known as the "emblem pillars". The pillars included are centered around "passion and transformation," and branch into smaller groups including: "harmonious diversity, Olympic spirit, exuberant nature, and captivating energy". Further, the subcategories of these themes include: "youthful spirit, unity, excellence, achievement, inspiration, sustainability, celebration, and optimism".

2014 Sochi Olympic Emblem

The 2014 Sochi emblem was designed to reach out to the newer generation by becoming the first emblem to have a web address in it. It was also one of only three emblems that was text only and did not contain an artistic element. The emblem was meant to be a symbol for more than just sports, hoping to embody themes such as socioeconomics and the environment. The creative process that led to the eventual emblem contained ideas that featured many more traditional or artistic components. Ultimately, this emblem was chosen because of it was "more future-oriented". One of the original emblem designs integrated Russian Khokhloma art, while another draft was more modern and contained physical representations of Russia. The emblem that was chosen worked to show a developing side of Russia that contained elements of positive change.

2012 London Olympic Emblem

The London 2012 Olympic emblem on the side of a plane

The 2012 Olympic emblem was controversial and drew many complaints. Some say it resembled Lisa Simpson engaging in a sexual act with Bart Simpson, while others said it meant to spell out the word Zion. This created tension in Iran, as the country then threatened to boycott the 2012 games. The font was heavily criticized, but was meant to display edginess and appeal to the younger generation through its look. The emblem wanted to use Olympic values such as pushing oneself to inspire the world, especially the youth, that watched the games. Ultimately, the emblem worked to improve the world view of the city of London. Along with this, the emblem made no reference to any sport or landmark in London. This was to show that the games were open for everyone, not just people in London, or people of a specific sport. The Olympic emblem was also notable, because the designs were very similar for the Paralympic games. This worked to emphasize the idea that the games were meant for everyone.