The Many (advertising agency)
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| Industry | Advertising, marketing, entertainment |
|---|---|
| Founded | Venice Beach, CA, February 2010 |
| Headquarters | Santa Monica, CA , United States |
Area served | United States |
| Website | www.themany.com [1] |
The Many, formerly known as Mistress,[1] is an independent creative and strategic advertising agency based in Los Angeles, California and Hamburg, Germany.[2]
History[edit]
The Many (then known as Mistress) was founded in Venice Beach in February 2010 by five partners: Christian Jacobsen, Damien Eley, Scott Harris, Blake E. Marquis and Jens Stoelken.[3] After merging with media agency, Supermoon, former CEO, Amir Haque, became the agency's sixth partner.[4]
The Many's work has been widely covered in the press, especially their campaigns for Mattel's Hot Wheels in which race car professionals performed stunts on life-size re-creations of toy Hot Wheels tracks (V-Drop, Double Loop, Corkscrew etc.). These were performed at the ESPN X Games, the "Fearless at the 500” event at the Indianapolis Motor Speedway, and for The World's Best Driver, a feature-length web film.[5] The stunts set Guinness World Records and won four Lions at the Cannes Advertising Festival in 2013,[6] one gold and three silver.[7][8]
The Many has co-founded Neato, a collegiate marketing agency run by former Red Bull marketing executive Mike Poznansky.[9] In 2014, the agency also co-founded Mistress.tech, a software agency in Hamburg, Germany with German software developer Freiheit.com.[10]
In 2011, The Many was named an Advertising Age Small Agency of the Year, winning a Gold award.[11] In 2017, The Many merged with the 2014 Advertising Age Agency of the Year winner, Supermoon (formerly Tiny Rebellion).[12]
References[edit]
- ^ "Mistress changes name to the Many after 10 years".
- ^ "A Mistress worth sharing - the nimble passionate creative shop in Venice beach will show you a good time". Adland.tv.
- ^ "Gallery: The Year in Portraits". AdWeek.com.
- ^ "L.A. Indie Agency Supermoon Merges with Mistress". www.adweek.com. 21 July 2017. Retrieved 2018-06-15.
- ^ Elliott, Stuart (11 April 2011). "Giant Toys for Attracting Much Older Boys". The New York Times.
- ^ "Hot Wheels Toys: "DOUBLE LOOP DARE @ X GAMES [video]" Ambient Advert by Mistress". Coloribus.
- ^ "Meet the Agency That Dreamed Up Life-Size Hot Wheels And broke 2 world records in the process By Daniel Lefferts". AdWeek.com. 16 September 2014.
- ^ "Elisa Tan, lead creative at Mistress LA". Businessinsider.com.
- ^ "Red Bull's College Marketing Whiz Strikes Out on His Own". AdWeek.com. 4 March 2013.
- ^ "LA's Mistress Forms German Agency Venture". MediaPost.com.
- ^ "Small Agency of the Year, 1-10 Employees, Gold: Mistress". Adage.com. 8 August 2011.
- ^ "L.A. Indie Agency Supermoon Merges with Mistress". 21 July 2017.
