Talk:Van Westendorp's Price Sensitivity Meter

Economics Low‑importance

	Business and economics portal This article is within the scope of WikiProject Economics, a collaborative effort to improve the coverage of Economics on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.EconomicsWikipedia:WikiProject EconomicsTemplate:WikiProject EconomicsEconomics articles
Low	This article has been rated as Low-importance on the project's importance scale.

Marketing & Advertising Mid‑importance

	This article is within the scope of WikiProject Marketing & Advertising, a collaborative effort to improve the coverage of Marketing on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.Marketing & AdvertisingWikipedia:WikiProject Marketing & AdvertisingTemplate:WikiProject Marketing & AdvertisingMarketing & Advertising articles
Mid	This article has been rated as Mid-importance on the importance scale.

Inversion[edit]

Supposing that the Price Sensitivity Meter works as claimed and gives valid results, what is the rationale for inverting the price curves and interpreting the intersections? Is there a mathematical or conceptual argument for the inversion or is it simply a pragmatic? That is, inverting is done because it appears to work.Dischordate 23:27, 21 June 2007 (UTC)[reply]

Description of Technique to Critical Evaluation[edit]

Not sure if this is the right place to critically evaluate the PSM approach. It certainly merits criticism. The point of this article is to provide a public and open description of the technique - regardless of its merits or the claims of its proponents and detractors.--Zigmund Snorticus 16:49, 2 August 2007 (UTC)[reply]

Graphics please A graph showing example curves and intersections would be really helpful to the general reader. — Preceding unsigned comment added by 92.79.132.10 (talk) 10:07, 21 July 2011 (UTC)[reply]