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I don't think this should be deleted without at least some discussion. The thing is, although there do not appear to be reliable sources in print, this has been written about by multiple independent people (It's Heisler Time, February 15, 2007; Heisler Beer spotting , March 28, 2007; Has Anyone Here Ever Seen Or Had Heisler Beer? June 13, 2006). It also is demonstrably in the media mentioned on the page: [1] at 2:23; [2] at 0:50; [3] at 2:08-2:40. I think a fake brand that is used as a prop in literally dozens of movies and television shows is notable, even if the subterfuge successfully escaped attention for a long time. bd2412T 14:39, 14 May 2009 (UTC)[reply]
Blogs, discussion boards and Youtube clips are not reliable sources. Try reading WP:RS and WP:N. Otto4711 (talk) 16:43, 14 May 2009 (UTC)[reply]
This previous version of the page had lists of appearances of ISS products in various things. They were removed in the following edit by an IP editor. I am going to put them here so we can discuss whether or not any of them warrant inclusion. Ranze (talk) 20:12, 11 October 2012 (UTC)[reply]
CSI: Crime Scene Investigation: In the episode "A Night at the Movies", a Heisler 12 pak is central to the 2nd murder case and is the source of the "99 bottles of beer" ditty sung by the lab tech Greg.
CSI: Crime Scene Investigation: In the episode "Sounds of Silence", Heisler beer can be seen in a refrigerator at a crime scene.
CSI: Miami: In the episode "High Octane", Heisler beer bottles are collected from a crime scene and analyzed at the crime lab.
Dark Blue: In the episode "Venice Kings", a character carries a case of Heisler beer.
Desperate Housewives: In the episode "There's Always a Woman", Karen McCluskey (played by Kathryn Joosten) asks her sister, Roberta (played by Lily Tomlin), for a "cold brewski". Roberta hands Karen a can of Heisler beer. In the episode "Home is the Place", Karen McCluskey drinks a can of Heisler beer in the waiting room of a doctor's office. In the episode "Everybody Says Don't" (Season 5, Episode 23), Roberta drinks a can of Heisler light beer for breakfast while speaking on the telephone.
Dollhouse: Heisler beer is seen in the episode "Ghost".
Eli Stone: In the episode "Heartbeat", the characters Eli (played by Jonny Lee Miller) and Nathan (played by Matt Letscher) Stone drink Heisler beer on a balcony.
K-Ville: In the episode "No Good Deed", the characters Marlin Boulet (played by Anthony Anderson) and Charlie Pratt (played by Derek Webster) each drink a bottle of Heisler beer in a bar.
My Name Is Earl: Heisler beer is seen in many episodes and frequently consumed by characters.
The Pretender: In the episode "Murder 101" (Season 3, Episode 9), Jarod (played by Michael T. Weiss) spikes Heisler beer with a sedative in a plan to get a confession from two guilty students.
Raising Hope: Heisler Beer cases are shown in the attic in the episode "Mongooses".
Reno 911!: Heisler beer bottles can be seen in the background of several bar scenes.
The Riches: In the episode "Trust Never Sleeps," a six-pack of Heisler beer can be seen when Di Di Malloy (played by Shannon Marie Woodward) opens the refrigerator.
Trust Me: In the episode "Damage Control", Conner (played by Tom Cavanagh) drinks a bottle of Heisler beer in a bar with Sarah (played by Monica Potter).
White Collar: In the episodes "Flip of the Coin" and "Forging Bonds", Agent Peter Burke is seen drinking a can or rather a bottle of Heisler beer while sitting in Neal Caffrey's apartment. Heisler beer is also seen in the episode, "Bad Judgment".
Won't Be Lonely Long: A music video by country artist Josh Thompson. Heisler beer is consumed and shown multiple times, in bottles as well as cans.
Jekyll:
Burn Notice: In the episode "Breach of Faith," Jekyll Island Red Ale is seen at a bar in The Bahamas.
Dexter: Jekyll Island Lager is seen in the episode, "Born Free."
House of Payne: In the episode "I Don't Know This Payne", a six pack of Jekyll is shared over pizza by Curtis and his neighbor.
Lost: In the episode "The Lie," Frank Lapidus (played by Jeff Fahey) retrieves bottles of Jekyll Island Red Ale from a refrigerator on a boat.
I don't know how these lists were assembled, or which of them are accurate or not, but assuming there's some semblance of truth here, these fictional memes would play a major role in things like the Tommy Westphall Universe or similar. Ranze (talk) 20:12, 11 October 2012 (UTC)[reply]
ISS exists to supply Hollywood with props that look like they could be real brands, but aren't. This avoids lawsuits, if the story makes the fake brand look bad, and maintains value in paid product placement. As such, these brands will be in a huge list of films and TV shows.
Therefore, I am of the opinion that unless the fake brand is somehow relevant to the plot (rather than just being shown on screen) it's appearance in this episode or that film is not encyclopedic enough to be listed here. The brands themselves should be listed in the article, since it identifies them as ISS fakes rather than some obscure real brand. But for the most part the list of appearances should be removed.
