Kyl21
Kyl21 is a German ice cream brand that produces vegan and alcoholic popsicles in unusual geometric shapes.
History[edit]
The science-food-company Molekyleis Produktionsgesellschaft mbH (Kyl) was founded in 2014 by product designer and marketing specialist David Marx in Berlin.[1][2] David Marx produces flash-frozen ice using his own technology based on liquid nitrogen, which allows for the popsicles to have a geometric shape. The molekylice is produced at around −200 °C (−328.0 °F).[3][4]
The molekylice came out of the Science Kitchen - an independent food lab based in Berlin that specialized in molecular gastronomy by inventing and developing food products for a sustainable, vegan-friendly future.[5] The Molekylice is produced in Los Angeles (under the brand name DreamPops) and China (under the brand name BOOM).
The Kyl21 name is a mash-up of the Norwegian word for molecule "molekyl", and the age (21 and older, due to the alcohol content of select popsicle flavors) of Marx's intended popsicle audience (Kyl is pronounced "kühl", IPA: [kyːl], the German word for "cool"). Through crowdinvesting at Companisto, Kyl21 was able to collect € 940.650 (ca. US $ 1.2 Million) venture capital. Despite this large sum the company subsequently failed to open a sales location or bring a single product to market in Germany. The apparent lack of any visible company activity caused major uproar among investors accusing David Marx of fraudulent behavior.[6] As of 2021, the former company website is offline and the whereabouts of the collected funds are unknown.
See also[edit]
References[edit]
- ^ "WELT - Aktuelle Nachrichten, News, Hintergründe & Videos". DIE WELT (in German). Archived from the original on 2014-04-13. Retrieved 2014-04-12.
- ^ "The reinvention of the classic ice-cream popsicle | David Marx | TEDxBerlin". Archived from the original on 2016-06-21. Retrieved 2014-10-24 – via www.youtube.com.
- ^ Flaherty, Joe. "You'll Need a Ph.D. to Fully Appreciate These Popsicles". Wired. Archived from the original on 2018-09-24. Retrieved 2023-04-13 – via www.wired.com.
- ^ "Eis mit Stil - WELT". DIE WELT. Archived from the original on 2016-08-26. Retrieved 2017-03-08.
- ^ "These Futuristic Popsicles Belong In A Museum, Not A Freezer | Co.Design | business + design". Archived from the original on 2014-04-13. Retrieved 2014-04-12.
- ^ SPIEGEL, DER (25 August 2016). "Erfolgreiches Crowdfunding garantiert keinen Erfolg". Der Spiegel (in German). Archived from the original on 2021-01-25. Retrieved 2021-05-16.