ID (public relations)
| Company type | Private |
|---|---|
| Industry | Public relations Advertising Digital marketing Marketing |
| Founded | 1993 |
| Headquarters | Los Angeles, California |
Key people | Kelly Bush Novak (founder and CEO), Mara Buxbaum (president), Lisa Halliday (CCO) |
| Website | id-pr |
ID is an independently owned and operated public relations firm.[1] ID works with actors, directors, writers, musicians, brands, corporations and production companies.[2]
ID was established in 1993 by Kelly Bush Novak. It is headquartered in Los Angeles, California, with an office in New York City.[3][4]
History[edit]
 | This section needs to be updated. (February 2024) |
Kelly Bush founded ID in 1993, after having acquired two years of business experience. Her first major client was Patrick Stewart, who is still represented by Bush today.[1] Bush's longtime clients include Tobey Maguire, Diane Lane, Ben Stiller, Catherine Keener, Alicia Keys and Paul Reubens; she also consults with Warner Bros. Pictures Group as well as Sony Pictures Classics.[5] In 2008, Bush formed VIE Entertainment where she became manager to Paul Reubens and Academy-award nominated actor Elliot Page.[6]
A 2011 New York Times profile described the firm as one of “a handful of elite firms that protect and promote the biggest names in show business..” and mentioned clients including Paul Reubens (Pee Wee Herman), Ben Stiller, Tobey Maguire, Amy Adams, Josh Brolin, Natalie Portman, Sean Penn and others.[7]
Drake and the company had a high-profile parting in 2014.[8]
ID was ranked 5th on Forbes List of America's Best PR Agencies 2021.[9]
Notes and references[edit]
- ^ a b Biba, Erin (2010-05-24). "Why Science Needs to Step Up Its PR Game". Wired.com. Retrieved 2011-03-28.
- ^ Finke, Nikki. "Two Weinstein Co Flacks Don't Quite Abandon Ship". DeadlineHollywood.com. Retrieved 2011-03-28.
- ^ Scheden, Laurie. "Top 10 Lesbian-Owned Companies". Curve.com. Retrieved 2011-03-28.
- ^ "Kelly Bush Novak - Sundance Collab". collab.sundance.org. Retrieved 2022-02-17.
- ^ Ciepley, Michael (2011-04-06). "A Publicist Who Sees No Need to Duck Calls". The New York Times. Retrieved 2011-04-19.
- ^ Fleming, Michael (2008-07-02). "Ellen Page signs with Endeavor". Variety.com. Retrieved 2011-05-03.
- ^ Cieply, Michael; Barnes, Brooks (April 6, 2011). "A Publicist Who Sees No Need to Duck Calls". The New York Times – via NYTimes.com.
- ^ Hampp, Andrew (February 28, 2014). "Drake, ID-PR Split Post-Rolling Stone Cover Debacle (Exclusive)". Billboard.
- ^ "ID Public Relations". Forbes. Retrieved 2022-02-17.