Flip a Switch
| "Flip a Switch" | ||||
|---|---|---|---|---|
 Coi Leray remix cover | ||||
| Single by Raye | ||||
| from the album My 21st Century Blues | ||||
| Released | 7 April 2023 | |||
| Length | 3:05 3:21 (Coi Leray remix) | |||
| Label | Human Re Sources | |||
| Songwriter(s) | ||||
| Producer(s) |
| |||
| Raye singles chronology | ||||
| ||||
| Coi Leray singles chronology | ||||
| ||||
| Music video | ||||
| "Flip a Switch" (remix) on YouTube | ||||
"Flip a Switch" is a song recorded by English singer-songwriter Raye for her debut studio album My 21st Century Blues, released independently by Human Re Sources on 3 February 2023. The track was produced by the artist along with Stephen McGregor and Mike Sabath, and written by the former two. It was released as the fifth single from the album on 7 April 2023 along with a sped up version, and a remix featuring American rapper Coi Leray was released two weeks later.[1]
Upon its release as a single, "Flip a Switch" reached the top 40 in Ireland and the United Kingdom, and was certified Silver by the British Phonographic Industry (BPI).
Background[edit]
Raye announced the track listing of her debut studio album, My 21st Century Blues, via her Twitter official account on 5 January 2023, which contained "Flip a Switch" as the ninth song.[2][3] Coi Leray recorded her verses for a remix in February, before the album came out.[4] About collaborating with the rapper, Raye stated:
"Collaborating is always a really inspiring process for me — I really love to hear another artist's perspective on something I've created and Coi is so fearless. I really admire how confident she is especially when it comes to how she'll promote herself on social media — like if she loves a song, she’s just like 'I'm gonna post about it like three times this week and not give a fuck.' She had the perfect energy for the song."
Composition[edit]
A song she wrote at 17 or 18,[4] the original version of "Flip a Switch" is three minutes and five seconds long.[5] A vindictive song[6] with a trap beat and more experimental instrumentation, it "changes the album to a different tone".[7][8] The song was also described as "flamenco-flecked", and the singer said: "I play it when I need to feel like I'm a bad bitch. It's just another form of medicine, isn't it?".[9] The remix features Leray in new verses, reinforcing the "anti-fuckboy energy" of the material.[10]
Music video[edit]
A music video for the Coi Leray remix was released on 5 June 2023.[6]
Charts[edit]
| Chart (2023) | Peak position |
|---|---|
| Ireland (IRMA)[11] | 36 |
| UK Singles (OCC)[12] | 35 |
Certifications[edit]
| Region | Certification | Certified units/sales |
|---|---|---|
| United Kingdom (BPI)[13] | Silver | 200,000‡ |
|
‡ Sales+streaming figures based on certification alone. | ||
References[edit]
- ^ Madarang, Charisma (21 April 2023). "Raye and Coi Leray 'Flip a Switch' in New Remix". Rolling Stone. Retrieved 21 February 2024.
- ^ Wilkes, Emma (5 January 2023). "RAYE reveals tracklist for 'My 21st Century Blues'". NME. Retrieved 21 February 2024.
- ^ Cho, Regina (6 January 2023). "RAYE reveals official 'My 21st Century Blues' tracklist". Revolt. Retrieved 21 February 2024.
- ^ a b Garcia, Thania (5 June 2023). "Raye Talks Tour Life, the Making of 'Flip a Switch' Video and Sliding into SZA's DMs". Variety. Retrieved 21 February 2024.
- ^ My 21st Century Blues (liner notes). Raye. Human Re Sources. 2023.
{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link) - ^ a b Williams, Aaron (5 June 2023). "RAYE And Coi Leray Get Bloody Revenge In Their Vindictive 'Flip A Switch' Video". Uproxx. Retrieved 21 February 2024.
- ^ Iyer, Kritika (6 February 2023). "Filled with pain and power, RAYE triumphs with her debut album 'My 21st Century Blues'". The Daily Free Press. Retrieved 21 February 2024.
- ^ Bhutani, Sarina (3 February 2023). "Raye Rewrites Her Story With 'My 21st Century Blues'". MTV. Retrieved 21 February 2024.
- ^ Levine, Nick (30 January 2023). "Raye's declaration of independence". Dazed. Retrieved 21 February 2024.
- ^ Williams, Aaron (21 April 2023). "Coi Leray Lends Her 'Pretty B*tch Energy' To RAYE's 'Flip A Switch.' Remix". Uproxx. Retrieved 21 February 2024.
- ^ "Official Irish Singles Chart Top 50". Official Charts Company. Retrieved 21 February 2024.
- ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved 21 February 2024.
- ^ "British single certifications – Raye – Flip a Switch". British Phonographic Industry. Retrieved 21 February 2024.