Draft:TikTok's impact on music
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Due to the prevalent use of music on TikTok, the social media platform has had a significant impact on the music industry. The mobile app allows users to create videos, mostly around 15 seconds, with music usually featured in the background.[1] In May 2022, TikTok's parent company, ByteDance, filed for the trademark ''TikTok Music'', possibly indicating that a music streaming app was being developed.[2]
Background[edit]
Most videos on the platform feature music in the background. Many songs are also often associated with trends or dances.[citation needed]
Impact[edit]
In 2019, the song Old Town Road by Lil Nas X originally gained popularity on TikTok as a meme, then going on to chart the Billboard Hot 100.[4][5] The Canadian rapper Tiago Garcia-Arenas, going by the stage name Tiagz, gained popularity on the platform by writing songs that directly referenced the app's popular memes and trends. He would later, in 2020, become signed with the record label Epic Records.
Doja Cat
It has been noted that many previously popular songs have gained a resurgence of popularity on the platform. In October 2020, after a viral video that accumulated over 18 million views included the 1977 song Dreams by Fleetwood Mac, the song returned to many national music charts, along with a surge in streams on music streaming platforms.[6][7] Songs that have gone through a resurgence of popularity due to TikTok include I Love You So by The Walters,[8] Little Dark Age by MGMT,[9] Unlock It by Charli XCX,[10][11]
In mid-2020, the Hyperpop genre went viral on the platform.
Some artists, such as Charli XCX and Florence Welch, have posted videos suggesting their record labels ask them to make videos on TikTok. Three music-industry professionals, speaking to Insider, have stated that ''they wouldn't be surprised if some complaints were manufactured to drive up engagement for a performer's social profiles'', although the fatigue is still considered to be ''a real concern among musicians.''[12] In May 2022, American singer Halsey claimed on social media that her record label was preventing her from releasing a song ''unless they can fake a viral moment on TikTok'', also claiming ''they are doing this to basically every artist these days''.[13] Due to in-person concerts returning, as opposed to during the global lockdowns formerly put in place in 2020 due to COVID-19, which also increased social media use, artists ''may be questioning the value of filming TikToks''.[12] George Howard, an associate professor of music business and management, compared the complaints of having to make videos on TikTok with ''what happened decades ago when artists initially weren't thrilled to make music videos for MTV''.[14][15]
Some artists on the platform, in trying to go viral, have been accused of being industry plants. In April 2021, the band Tramps Stamps, after releasing their song I’d Rather Die, were accused of being industry plants. Some members of the band were criticized due to controversial tweets and ties to Dr. Luke, a record producer and alleged rapist,[16] although Rebecca Jennings from Vox stated that ''the biggest critique of the band, however, has been centered around its alleged inauthenticity''.[17]
Studies[edit]
According to a 2020 study by MCR Data, 75% of TikTok users discover new artists through the platform, and 72% associate certain songs with TikTok.[18]
References[edit]
- ^ Matsakis, Louise. "How to Use TikTok: Tips for New Users". Wired. ISSN 1059-1028. Retrieved 2022-08-06.
- ^ Roth, Emma (2022-07-31). "A TikTok Music app could challenge Spotify and Apple". The Verge. Retrieved 2022-08-06.
- ^ "New studies quantify TikTok's growing impact on culture and music". Newsroom | TikTok. 2019-08-16. Retrieved 2022-08-06.
- ^ Shafer, Ellise; Shafer, Ellise (2019-07-29). "Started on TikTok, Now We're Here: A Look Back at the Meme-Tastic Beginning of Lil Nas X's 'Old Town Road'". Billboard. Retrieved 2022-08-07.
- ^ Alexander, Julia (2019-04-05). "'Old Town Road' proves TikTok can launch a hit song". The Verge. Retrieved 2022-08-07.
- ^ "Viral TikTok puts Fleetwood Mac's 'Dreams' back on charts". New York Post. 2020-10-02. Retrieved 2022-08-07.
- ^ "Fleetwood Mac's Dreams breaks streaming records after viral TikTok video". the Guardian. 2020-10-06. Retrieved 2022-08-07.
- ^ Shanfeld, Ethan; Shanfeld, Ethan (2021-12-08). "How TikTok Hit 'I Love You So' Gave Life to Defunct Band the Walters Seven Years After Its Release". Variety. Retrieved 2022-08-06.
- ^ Cohen, Jonathan (2022-03-10). "How MGMT's 'Little Dark Age' Became an Unstoppable TikTok Meme". SPIN. Retrieved 2022-08-06.
- ^ Dazed (2021-04-06). "We give thanks for the TikTok resurrection of Charli XCX's 'Unlock It'". Dazed. Retrieved 2022-08-06.
- ^ "Charli's 'Unlock It' Is Finally Getting the Recognition It Deserves". PAPER. 2021-04-22. Retrieved 2022-08-06.
- ^ a b Whateley, Dan. "TikTok's music influence is 'exhausting' artists and marketers alike as the industry grapples with the pressure to go viral". Business Insider. Retrieved 2022-08-07.
While these artists' grievance videos around TikTok are likely genuine, three music-industry professionals told Insider that they wouldn't be surprised if some complaints were manufactured to drive up engagement for a performer's social profiles.
- ^ Ahlgrim, Callie. "Halsey slams her label for blocking the release of her new song unless it goes viral on TikTok: 'I wish this was a joke'". Insider. Retrieved 2022-08-07.
- ^ Weekman, Kelsey. "Artists Are Complaining About Their Record Labels Forcing Them To Make TikToks, But That's Nothing New". BuzzFeed News. Retrieved 2022-08-07.
- ^ Segarra, Marco della Cava and Edward. "Once upon a time, musicians hated making videos for MTV. Now, artists' ire is aimed at TikTok". USA TODAY. Retrieved 2022-08-07.
- ^ Shaffer, Claire; Shaffer, Claire (2021-04-15). "Queer Punk Band With Ties to Dr. Luke Sparks Backlash on TikTok". Rolling Stone. Retrieved 2022-08-07.
- ^ Jennings, Rebecca (2021-04-20). "How a pop-punk girl group became the most hated band on TikTok". Vox. Retrieved 2022-08-07.
- ^ Mayfield, Geoff; Mayfield, Geoff (2021-07-21). "Studies Show TikTok's Music Clout: Two-Thirds of Users Go to Streaming Services to Play Songs They've Found". Variety. Retrieved 2022-10-29.