Draft:Koen Pauwels

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  • Comment: check for citations to the person's papers and books , it's all that realy matters. DGG ( talk ) 07:00, 13 December 2021 (UTC)
  • Comment: Draft reads like a resume, with an overload of primary sources--besides filler and promotional or semi-promotional content. Meeting NPROF can be established by citing independent secondary sources which prove that the subject made an impact in the profession, but that is not achieved in the draft. Drmies (talk) 21:45, 12 December 2021 (UTC)
  • Comment: Reads like a puff piece in places. Claims must be follwed by inline references. Text should not be copy-pasted from sources, but paraphrased or summarised. Bogger (talk) 11:39, 29 July 2021 (UTC)
  • Comment: I was almost ready to accept this until I found many hours skiing, hiking, running and kayaking in the beautiful Upper Valley.. You will need to look throughout your draft and read WP:TONE. TheBirdsShedTears (talk) 07:35, 29 July 2021 (UTC)
Koen Hendrik Pauwels
BornSeptember 29, 1971
Beringen, Belgium
EducationSt Joseph College, Turnhout

Louvain-la-Neuve

UCLA
Occupation(s)Professor, Author
TitleNortheastern University D'Amore McKim Distinguished Professor of Marketing

Koen Hendrik Pauwels (born September 29, 1971) is a marketing professor and author. He is a Distinguished Professor of Marketing at Northeastern University's D'Amore McKim School of Business.[1] Professor Pauwels’ other responsibilities include president of the Academic Council of the American Marketing Association (2021-2022)[2] and Vice President of Practice for the INFORMS Society for Marketing Science (2018-2022)[3]. He is Associate Editor for Journal of Marketing[4], Journal of Consumer Research[5] and the International Journal of Research in Marketing,[6] as well as serving on many boards of academic marketing journals and consulting for companies such as Amazon, Nissan, and Sony. [7]

Early life and Education[edit]

Pauwels was born on September 29, 1971, as the oldest child of Leopold Pauwels and Rosa Cools in Beringen, Belgium. Two younger brothers were born soon thereafter. Pauwels studied Latin-Math and Latin-Sciences at St Joseph College, Turnhout. During his Bachelor in Commercial Engineering, he went on an AIESEC internship in Augsburg, Germany and an Erasmus exchange semester to Galway, Ireland, where he was enrolled in his first marketing class, writing his term project on reference price effects[8]. He then went on for a Master in Marketing in Louvain-la-Neuve, earning high distinction for his thesis, under supervision of professor Jean-Jacques Lambin, on predicting competitive price response. During these studies, Koen became the manager of Telework Home, employing physically challenged graduates from graphics software training programs to design the product, market it and deliver it together while at home. After starting a PhD in Belgium, Koen met Mike Hanssens during the EMAC Doctoral Consortium and transferred to UCLA in 1997. Graduating in 2001 under Mike’s supervision with a thesis on Long-Term Marketing Effectiveness, Koen was elected as a ‘Top 100 Inspirational Alumnus’[1][9] among 37,000 UCLA Anderson School of Management graduates. Starting his assistant professorship at the Tuck School of Business at Dartmouth, Koen received tenure in 2005.

Professional Career[edit]

In Istanbul, Turkey, Koen was among the first employees of the startup Ozyegin University, which grew to thousands of students and hundreds of faculty from 2008 to 2017. As part of his Marie-Curie Reintegration Grant[10], Koen published his first book for managers ‘It’s not the Size of the Data – It’s How you Use It’[11] with the American Management Association in 2013. Pauwels obtained a visiting scholarship at Harvard Business School in July of 2016.[1] In 2017, Pauwels became affiliated with Northeastern University in Boston. Becoming Distinguished Professor a year later[1], Koen Pauwels is also Adjunct Professor at BI Norwegian Business School[12] Oslo, Norway and Visiting Scholar at first Groningen University[13] and then the Vrije Universiteit Amsterdam[14]. Professor Pauwels’ other academic responsibilities now include president of the Academic Council of the American Marketing Association (2021-2022)[2] and Vice President of Practice for the INFORMS Society for Marketing Science (2018-2022)[3]. He is Associate Editor for Journal of Marketing and the International Journal of Research in Marketing[6] and serves on the boards of the Journal of Retailing[15], Marketing Letters[16], and the Journal of Interactive Marketing[17]. Professor Pauwels has published over 80 papers, gathering over 12,000 citations, earning him a post on the list of Top 2% Worldwide Scientists. [18] Outside of technical publication, Pauwels has consulted for large and small companies spanning 3 continents. His clients have included Amazon, GfK, Kayak, Marks & Spencer, Nissan, Sony, Suffolk Construction, Tetrapak, Unilever and Vistaprint[7].

References[edit]

  1. ^ a b c d "Koen Pauwels". D'Amore-McKim School of Business. Retrieved 2021-03-25.
  2. ^ a b "Liberal, MBA-educated, skydiver? Research reveals characteristics of a successful CEO". Association of MBAs. 2021-01-29. Retrieved 2021-03-25.
  3. ^ a b "Awards - INFORMS Society for Marketing Science". connect.informs.org. Retrieved 2021-03-25.
  4. ^ "Associate Editors | Journal of Marketing". American Marketing Association. Retrieved 2021-09-13.
  5. ^ "Associate Editors". Journal of Consumer Research. Retrieved 2021-09-13.
  6. ^ a b "Marketing And Metrics". Marketing And Metrics. Retrieved 2021-03-25.
  7. ^ a b "Koen Pauwels". Northeastern University. Retrieved 2021-05-02.
  8. ^ Pauwels, Koen; Srinivasan, Shuba; Franses, Philip Hans (2007-01-01). "When Do Price Thresholds Matter in Retail Categories?". Marketing Science. 26 (1): 83–100. doi:10.1287/mksc.1060.0207. ISSN 0732-2399.
  9. ^ "UCLA Anderson Continues Celebrating 75 Years of Business Beyond Usual". www.businesswire.com. 2011-03-17. Retrieved 2021-09-13.
  10. ^ SARIAYDIN, Samed. "Özyeğin Öğretim Üyelerine 3 Marie Curie Ödülü | Özyeğin University". www.ozyegin.edu.tr (in Turkish). Retrieved 2021-03-25.
  11. ^ "It's Not the Size of the Data | Koen Pauwels". Retrieved 2021-03-25.
  12. ^ "Koen Pauwels". BI Business School. Retrieved 2021-03-25.
  13. ^ "Koen Pauwels honorary professor of Research on Marketing Dynamics". University of Groningen. 2009-01-14. Retrieved 2021-03-25.
  14. ^ "Archive - Seminars - School of Business and Economics, Vrije Universiteit Amsterdam". sbe.vu.nl. Retrieved 2021-03-25.
  15. ^ Journal of Retailing Editorial Board.
  16. ^ "Marketing Letters". Springer. Retrieved 2021-03-25.
  17. ^ Journal of Interactive Marketing Editorial Board.
  18. ^ Ioannidis, John P. A.; Boyack, Kevin W.; Baas, Jeroen (2020-10-16). "Updated science-wide author databases of standardized citation indicators". PLOS Biology. 18 (10): e3000918. doi:10.1371/journal.pbio.3000918. ISSN 1545-7885. PMC 7567353. PMID 33064726.
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