Beymen

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Beymen
IndustryFashion
Founded1971; 53 years ago (1971)
FounderOsman Boyner
Headquarters
Istanbul
,
Turkey
Key people
Osman Boyner
ProductsLuxury goods
OwnerMayhoola for Investments
Website[1]
Beymen store in İstinye Park mall, ︎Istanbul CBD

Beymen is a chain of luxury department stores in Istanbul, Turkey, part of the Beymen Group owned by the Qatari investment fund Mayhoola for Investments. Fodor's compared the chain to Bloomingdale's in the United States.[1][2] Beymen was founded as a fashion brand in 1971.[3] London's Evening Standard called Beymen Türkiye's "answer to Selfridge's".[4]

Beymen Group also operates the Beymen Classics, NetWork and Divarese chains of clothing boutiques. However, the separate Beymen Business operation is a chain of boutiques retailing private brand men's clothing i.e. under Beymen Business brand, which it also manufactures, and that business is not part of Beymen Gorup but rather, Boyner Group.

The company's headquarters is in Vadistanbul.[5]

History[edit]

In 2016, supermodel Magdalena Frackowiak appeared in Beymen's advertising.[6]

For its 50th anniversary in 2023, it held an exhibition Golden opulence, "showcasing Istanbul’s lasting influence on high fashion".[7][8]

Products and services[edit]

Currently the department stores sell high-quality house-brand ("Beymen") merchandise but also from global luxury brands including Valentino, Balmain, Dolce & Gabbana, Prada, Miu Miu, Etro, Balenciaga, Loewe, Isabel Marant, Bottega Veneta, Stella McCartney, Celine and Fendi.[3]

Beymen's website beymen.com also sells art and includes works by İzzet Keribar (tr).[9]

Corporate[edit]

In 2015, Qatari company Mayhoola acquired a 54% share of Boyner Retail and Textile Investments Inc. while Boyner Holding retained a share of 42.8%.

In 2019, Boyner Holding and Mayhoola agreed to dissolve their partnership, with Boyner Büyük Mağazacılık (department stores) and Altınyıldız Tekstil, the heritage businesses of the group becoming part of Boyner Holding.

97% of Beymen Mağazacılık and Ay Marka Mağazacılık (boutiques) became part of Mayhoola, which thus added Turkey's largest luxury and fashion company to its global luxury portfolio, which includes brands such as Valentino, Balmain and Pal Zileri.

Beymen Group[edit]

As of mid-2022 Beymen Group led by Cem Boyner[10] operates a total of 91,000m2 of retail space across a total of 244 department and specialty stores.[11] The four brands are:

  • Beymen (full line department store)
  • Beymen Classics mens' clothing stores
  • NetWork men's and women's clothing stores
  • Divarese, with about 32 stores across Türkiye[12]

Beymen Business, on the other hand, is not part of Beymen Group, but rather operated by BR Mağazacılık of the Boyner Group.

Boyner Group[edit]

Main article: Boyner

Boyner Group thus focused as from 2019 on five businesses:[13] As of 2024 the Boyner Group brands are organized slightly differently than in 2019.[14]

BR Mağazacılık manufactures and retails the brands Altınyıldız Classics and Beymen Business, created in 2011 as a joint venture of Boyner Group and Ran Konfesiyon.Headquartered in Torbalı, Izmir, and has around 2000 employees, 200 stores and more than 400 sales points in 60 provinces in Türkiye as well as 60 stores in 18 other countries.[15]

2019 2024
Boyner Büyük Mağazacılık (Boyner): multi-brand retail
Morhipo: fashion and multi-brand e-commerce
Hopi: consumer technologies
Altınyıldız: textile production
Altınyıldız Classics:
men's clothing manufacturing and retail
 BR Mağazacılık
(Altınyıldız Classics and Beymen Business
manufacturing and retail)
Boyner Yayınları: publishing
Brooks Brothers

Beymen full-line deparment store locations[edit]

Originally 9,600 m2 upon opening in 2013,[16] expanded in 2022 by another 1,750 m2,[17] Beymen Zorlu Center is the brand's largest department store location. 2,500 m2 is dedicated to shoes and bags.[16] Designed by German/Swiss architects Michelgroup, who have done remodels for Munich's Oberpollinger department store[18][19] It hosted the German artist Olaf Hajek's solo exhibition 'Best of Olaf Hajek'.[20]

In 2022 Beymen opened a three-story, 3,000-sq-m store at Galataport, interiors by Catalan-Spanish designer Lazaro Rosa-Violán.[21][22]

A second location along Bağdat Avenue in Erenköy, Kadıköy district closed as of 2024[23] The Suadıye location along Bağdat Avenue remains in operation.

Beymen operates department stores in the following locations:[24][25] Michelgroup also designed the 2,000 m2 unit at Akasya mall in Üsküdar on the Asian side of Istanbul.[26]

External links[edit]

References[edit]

  1. ^ Fodor's Essential Turkey
  2. ^ Marc-Christian Riebe, "Retail Market Study 2016"
  3. ^ a b "About Beymen". Beymen. Retrieved 7 May 2024.
  4. ^ "Escape: Check in Istanbul". Evening Standard. 15 January 2010. p. 46. Retrieved 11 May 2024.
  5. ^ "Beymen Group | Yalin Tan + Partners". Archello. Retrieved 10 May 2024.
  6. ^ "Supermodel Magdalena Frackowiak Stars in Beymen FW16 Playful Ads". DSCENE. 12 September 2016. Retrieved 7 May 2024.
  7. ^ "Inside "Golden Opulence," an Exhibition Showcasing Istanbul's Lasting Influence on High Fashion". Vogue. 7 November 2023. Retrieved 7 May 2024.
  8. ^ "Designers Channeled Their Most Opulent Selves for Beymen's 50th Anniversary Exhibition". Harper's Bazaar. 14 November 2023. Retrieved 7 May 2024.
  9. ^ "Izzet Keribar´s Works @Beymen.com". Salom. Retrieved 7 May 2024.
  10. ^ "Cem Boyner | BoF 500 | The People Shaping the Global Fashion Industry". The Business of Fashion. Retrieved 7 May 2024.
  11. ^ "About Us", Beymen Group site
  12. ^ "Diverse stores". Beymen Group. Retrieved 12 May 2024.
  13. ^ "Beymen'in sahibi değişti!" [Beymen changed owners] (in Turkish). 10 May 2019. Archived from the original on 12 May 2019. Retrieved 14 April 2020.
  14. ^ "Markalar". Boyner Grup (in Turkish). Retrieved 12 May 2024.
  15. ^ "Home". BR Mağazacılık (in Turkish). Retrieved 12 May 2024.
  16. ^ a b "Beymen Zorlu Center yüzde 20 daha büyüdü". Fast Company Türkiye (in Turkish). 15 February 2022. Retrieved 12 May 2024.
  17. ^ "Beymen Zorlu Center artık daha büyük!" [Beymen Zorlu center is expanding]. L'Officiel Turkiye - Lüks Moda Dergisi (in Turkish). Retrieved 12 May 2024.
  18. ^ "Beymen Zorlu Center". World Architects. Retrieved 7 May 2024.
  19. ^ Tanyildiz, Esra (2 January 2014). "Istanbul Site of Beymen's Largest Unit". WWD. Retrieved 7 May 2024.
  20. ^ "Beymen Zorlu Center". Marie Claire Maison (Türkiye) (in Turkish). Retrieved 12 May 2024.
  21. ^ "Universal Design Studio – Beymen Galataport".
  22. ^ "Beymen's new store".
  23. ^ "Beymen Erenköy". Google Maps. Retrieved 7 May 2024.
  24. ^ Beymen official website
  25. ^ "Mağazalar", Beymen official website
  26. ^ "Beymen Akasya - Michelgroup". World Architects. Retrieved 7 May 2024.
  27. ^ "Beymne Metropol". Yoo Interior. Retrieved 10 May 2024.
  28. ^ "Baymen Hilltown". Yoo Interior. Retrieved 10 May 2024.
  29. ^ "Universal Design Studio – Beymen İzmir". universaldesignstudio.com. Retrieved 10 May 2024.
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