Berkley (fishing)
Berkley is a fishing tackle company founded in Spirit Lake, Iowa in 1937[1] as Berkley Fly Co. by Berkley Bedell.
Berkley is most known for its brands 'Berkley Trilene' fishing line and 'PowerBait' scented lures.
History[edit]
The Jarden Corporation acquired Berkley's parent company, Pure Fishing, in April 2007.[2]
The Jarden Corporation has since been acquired by the conglomerate company Newell Brands. Newell sold Pure Fishing to Sycamore Partners in 2018.[3]
References[edit]
- ^ "Our Rich History". berkley-fishing.com. Archived from the original on 2008-07-12. Retrieved 2008-12-13.
- ^ Dreeszen, Dave (26 June 2008). "Pure Fishing to leave Spirit Lake". Sioux City Journal. Retrieved 2008-12-13.
- ^ "Newell Brands Announces Agreements to Sell Pure Fishing to Sycamore Partners and Jostens to Platinum Equity". Retrieved 2018-11-25.