Bebida Beverage Company
 Koma Unwind Regular & Sugar Free 12 oz. cans | |
| Company type | Public |
|---|---|
| Expert Market: BBDA | |
| Industry | Beverage |
| Headquarters | |
| Products | Koma Unwind |
Bebida Beverage Company is a company which manufactures Koma Unwind, a carbonated, berry flavored relaxation drink with melatonin, milk thistle, rose hips and valerian root as ingredients.[1]
Products[edit]
Koma Unwind is made in several varieties: Regular, Sugar Free, Zero, and Shots. Regular and Sugar Free come in 12 oz cans, and contain valerian root, rose hips, and melatonin. Zero contains a combination of valerian root, milk thistle, rose hips, B-12, chamomile, L-theanine and passion flower. In addition to Koma Unwinde, the company also makes Potencia Energy (drinks and shots), Relax 5 shots, and Piranha Water.
On June 6, 2013, Bloomberg Businessweek reported that Koma Unwind was one of the six biggest sellers in the relaxation beverage industry.[2]
In March 2015 the Food and Drug Administration issued a Warning Letter to Bebida over labeling and inclusion of the neurohormone melatonin. Melatonin can be included in supplements, but is not approved as a food additive, and is therefore considered an adulterant. The FDA contends that Koma is described as a supplement, but is sold and marketed as a beverage.[3] As of August 13, 2015, the FDA has put a halt to selling Koma Unwind until the company fixes its labeling.[citation needed]
Marketing[edit]
United States[edit]
Koma Unwind advertises in such sports such as NASCAR, Hydroplane racing, and competitive fishing.
Stock car racing[edit]
In October 2009 Koma Unwind sponsored NASCAR Driver Steve Park in Camping World Truck race at Talladega, Alabama.[citation needed]
In 2011, Koma Unwind sponsored the Frank Stoddard-owned team for the Pure Michigan 400 at Michigan International Speedway with driver Ken Schrader. The company has also sponsored driver Jennifer Jo Cobb.[4]
On February 19, 2013, Koma Unwind sponsored former two-time NASCAR Sprint Cup Series champion Terry Labonte at the helm for the Daytona 500. The event was the first time the product has backed Labonte.[5]
The company is the sponsor of Koma Unwind Modified Madness Series, which began in 2014.[citation needed]
Hydroplane Racing[edit]
Koma Unwind was the primary sponsor of Shameless Racing, a Hydroplane racing team, for the 2013 American Canadian Hydroplane Association season.[6]
Pro Angler[edit]
Koma Unwind sponsored competitive fisher David Cooke for five events in 2013.[7]
References[edit]
- ^ "Fast distributing to sell KOMA Unwind relaxation drinks and 2 oz shots in New Hampshire". NewHampshire.com. Retrieved 17 January 2015.
- ^ Maura Kelly. "Relaxation Beverages Are on the Rise". Businessweek.com. Archived from the original on June 14, 2013. Retrieved 17 January 2015.
- ^ Martinez-Belkin, Neil (10 April 2015). "FDA Warns Bebida Beverage Company Over Use of Melatonin in KOMA Unwind". BevNet. Retrieved 19 August 2015.
- ^ "KOMA Unwind And Jennifer Jo Cobb Ready For Battle At Daytona". Retrieved 17 January 2015.
- ^ "KOMA Unwind Relaxation Drink Joins FAS Lane Racing; Terry Labonte For Daytona 500". Retrieved 17 January 2015.
- ^ Bebida Beverage Company (30 May 2013). "BeBevCo Signs KOMA Unwind Relaxation drink to Championship Contending Hydroplane Team" (Press release). Retrieved 17 January 2015.
- ^ Bebida Beverage Company (22 May 2013). "BeBevCo's KOMA Unwind On The Hook With David Cooke" (Press release). Retrieved 17 January 2015.
External links[edit]
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