The 1984 United States Senate election in Texas was held on November 6, 1984. Incumbent Republican U.S. Senator John Tower decided to retire, instead of seeking a fifth term. Republican Phil Gramm won the open seat.
The primary was 45% Hispanic, but included many moderate to conservative voters. Hance positioned himself as the most moderate to conservative candidate, who co-sponsored President Ronald Reagan's tax package.[1] Doggett was the more liberal candidate, attacking Reaganomics and getting endorsements from the Texas teachers' union and Agriculture Commissioner Jim Hightower.[2] Doggett's campaign manager was James Carville.[3] Krueger was seen as the front runner and was a moderate who supported the state's oil and gas industry, but had close ties with the Hispanic community because he was Spanish-speaking.[4] Hance attacked both Krueger and Doggett for supporting amnesty for illegal aliens and supporting gay rights.[5]
The initial primary was extremely close between the top three candidates. Each candidate got 31% of the electorate. Hance ranked first, only 273 votes ahead of Doggett and 1,560 votes ahead of Krueger.
Since no candidate passed the 50% threshold, Hance and Doggett qualified for the run-off election. Hance fired his pollster despite ranking first.[6] Krueger endorsed fellow U.S. Congressman Hance, saying "Ultimately, the quality of one's public service depends upon the character that one displays in filling an office."[7][8] In the June election, Doggett very narrowly defeated Hance by just 1,345 votes.
The primary was a multimillion-dollar contest.[11] Gramm recently switched parties in 1983, but he was a conservative who supported Reaganomics. Gramm spent $4 million.[12]