File:Dovelution.jpg

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File information
Description	A promotional image distributed by Ogilvy & Mather and used on their own website to illustrate the seventy-five-second commercial Evolution (2006)
Source	Screencapture from the production company's website
Date	Evolution was released on October 6, 2006.
Author	Copyright owned by Unilever.
Permission (Reusing this file)	None. Image use permitted only under Fair Use guidelines

Licensing[edit]

This image is a screenshot of a copyrighted television program. As such, the copyright for it is most likely owned by the company or corporation that produced it. It is believed that the use of a limited number of low-resolution screenshots

for identification of and critical commentary on the television program and its contents
on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation,

qualifies as fair use under the Copyright law of the United States. Any other uses of this image, on Wikipedia or elsewhere, might be copyright infringement. For more information, see Wikipedia:Non-free content.
Fair use

To the uploader:

Please add a detailed non-free use rationale for each article the image is used in, which must also declare compliance with the other parts of the non-free content criteria, as well as the source of the work and copyright information.
For example non-free use rationales, see Wikipedia:Use rationale examples.
This template is only for use on images which are screenshots from television. For screenshots of title cards of television programs or station IDs, use {{Non-free title-card}} instead.
Template:Non-free use rationale may be helpful for stating the rationale.

To patrollers and administrators: If this image has an appropriate rationale please append |image has rationale=yes as a parameter to the license template.

Fair use rationale for Evolution (Dove)[edit]

Fair use rationale

It is believed that the use of this image on the English-language Wikipedia to illustrate an article on the commercial in question, or the advertising campaign of which it was part, falls under the "Non-profit educational" clause of the Fair Use doctrine currently upheld by United States law. (17 U.S.C. § 107)
The image is irreplaceable; a free analogue is impossible to produce as the original will be covered by copyright for the foreseeable future.
Owing to the limited web-resolution of the image, only a small portion of a copyrighted work is used.
For the same reasons, the portion of the copyrighted work used is of inherently lower quality than the original, reducing the risk of competitiveness and therefore the effects of this copy on the market for or value of versions held by the owner of the copyright.

Purpose of use[edit]

This static image illustrates the physical transformation of the model that is at the center the 75-sec television advertisement. The television advertisement was the center "Evolution" advertising campaign, the subject of the article.

File history

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	Date/Time	Thumbnail	Dimensions	User	Comment
current	18:15, 13 December 2007		405 × 228 (46 KB)	GeeJo (talk \| contribs)	{{Information \|Description=A promotional image distributed by Ogilvy & Mather and used on their own website to illustrate the seventy-five-second commercial ''Evolution'' (2007) \|Source=Screencapture from the production company's webs

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File usage

The following pages on the English Wikipedia use this file (pages on other projects are not listed):

Evolution (advertisement)

Metadata

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